CAMPAÑA ANTIMINAS CON INGENIOSA PUBLICIDAD

Publicado por Keseyoke Publicado a la 11/30/2009 03:21:00 PM 30 de noviembre de 2009 Etiquetas: , , ,

Sobres de ketchup diseñados por Publicis Mojo para una campaña anti minas de Nueva Zelanda.
Most Disturbing Ketchup Packet Of All Time of the Day: Designed by Publicis Mojo for CALM: New Zealand Campaign against Landmines. From the press release: Using a ketchup sachet, we demonstrated the horrific nature of living in a land mine affected country and how much a part of everyday life that horror is. The idea is simple: as you tear open the sachet you also rip through the child’s leg and the ketchup inside pours out like blood. Added Bonus: Weight loss from never eating french fries ever again. [via.]
http://calm.org.nz/

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